The trouble with answering the phone

The longer I have a busy website, the more sympathy I have for companies that don’t just answer phone calls (something I never thought I’d have sympathy for). Example: dude calls me at 7 A.M. Saturday. He’s visiting Vancouver, he has low back pain, and wants to know “if you sell good walking shoes.” After leaving this voice mail, he then texts me the same question.

Shoes?! Does my website look like a shoe store even a tiny little bit?! Seven hells¹ people are daft!